Art and design are the integration of art and technology, aiming to cultivate designers and researchers who are human-centered, culturally aware, artistic, and bold in exploring the innovative potential of design in the context of technology and new media, while also having a strong sense of social responsibility. The focus is on developing three core abilities: systematic social innovation, strong professional expression, and advanced design aesthetic abilities. The goal is to train individuals with a solid foundation in the basic theories of art and design, proficient in the principles of visual communication design, capable of working in industries such as brand integration, books, illustrations, typography, packaging, wayfinding, exhibitions, information design, internet communication, new media advertising, interactive design, publishing, cultural promotion, and design education. These professionals will engage in visual information design, development, operations, and management, particularly in high-level creative, interdisciplinary, and applied roles across relevant sectors, including enterprise departments, government cultural management, and cultural institutions.