Training Objectives:

(I) Master the basic principles of Marxism and adhere to the Party's fundamental guidelines. Develop a love for the country, comply with laws and regulations, cultivate strong moral character, and actively serve the socialist modernization process.

(II) Develop comprehensively in morality, intelligence, physical fitness, and aesthetics, with a solid professional theoretical foundation and practical design innovation ability. Capable of engaging in design theory research, undertaking design projects, teaching design art, design management, and other advanced professional tasks.

Academic Directions:

1. Product Design Research: This direction aims to cultivate senior professionals with a solid theoretical foundation and practical design innovation ability. Graduates will be able to adapt to design departments in enterprises and institutions, engaging in product design theory research, undertaking product design projects, design teaching, and design management, among other advanced professional tasks.

2. Environmental Design Research: This direction aims to train professionals with a solid theoretical understanding of environmental art design. Graduates will possess professional design and creative abilities, focusing on the relationship between people and their environment, including spatial design. They will be equipped to work in interior design, landscape design, and other related advanced specialist roles.

3. Fashion Design Research: This direction aims to cultivate senior professionals with theoretical and practical abilities in fashion design, garment structure craftsmanship, and fashion business management. Graduates will be able to work in higher education institutions, research institutes, garment production and sales enterprises, fashion research organizations, and fashion industry management departments, engaging in garment product development, market marketing, business management research, and fashion teaching.

4. Digital Media and Animation Design Research: This direction aims to cultivate senior professionals with a solid professional theoretical foundation and interdisciplinary background, capable of mastering the basic skills, theories, and techniques of multimedia technology application, animation creation, and related design fields. Graduates will have strong social practice, academic innovation, and adaptability, and will keep up with the trends in multimedia technology applications and animation markets. They will be able to work in areas such as film, television, media, internet, games, architecture, industry, advertising, visual communication, and digital entertainment.

5. Visual Communication Design Research: This direction focuses on graphic design skills and aims to cultivate senior professionals who possess rich imagination, creativity, and considerable research abilities. Graduates will be able to adapt to design departments in enterprises and institutions, advertising companies, media organizations, etc., working in areas such as advertising design, packaging design, web design, and brand visual design. They will also have abilities in design research and design teaching.

6. Design Theory Research: This direction aims to cultivate high-level professionals with a solid theoretical foundation in design and planning management skills. These professionals will be equipped to work in the design departments of enterprises and institutions, engaging in product design theory research, creative planning and design management research, as well as design education research.