Training Objectives:

The goal of the design professional degree is to cultivate high-level, applied design specialists with systematic professional knowledge and advanced professional skills, providing excellent design practice, management, education, and organization for the development of the national design industry.

Specific Objectives:

(I)To possess a certain level of understanding of Marxist basic theory, good professional qualities, and ethical standards. To demonstrate a strong work ethic and professional demeanor. Actively contribute to the construction of socialism and the development of the arts and culture sector.

(II)To possess systematic professional knowledge, high-level design abilities, and strong artistic skills and expressiveness. To meet the professional capabilities, qualifications, and basic conditions required for a career in design.

(III)To be able to use a foreign language for professional communication within the field.

Training Directions:

1. Product Design Research: This direction focuses on design issues under industrialized production, with the main research content being the development and design of shapes for furniture, household appliances, electronic products, etc.

2. Environmental Design Research: This direction aims to optimize human living and residential environments, focusing on the application of the relationship between natural, artificial, and social environments. It aims to cultivate talent with professional design and creative abilities in the fields of interior design, landscape design, and public art design.

3. Fashion Design Research: This direction studies fashion design, garment structure technology, and the theory and practice of garment management.

4. Digital Media and Animation Design Research: This direction focuses on the application of multimedia technology, the trends and industry information in the animation market, as well as the basic skills, theories, and techniques in animation creation and related design fields.

5. Visual Communication Design Research: This direction studies visual communication design issues in both print and digital media.