Program Duration:Four years

Degree Awarded:Bachelor of Arts

Elective Subject Requirements:No specific subject requirements

Program Restrictions:Not available for colorblind applicants

Training Objectives

The Digital Media Arts (Creative Planning and Design Management) program is positioned within design business studies, with appropriate expansion into art business studies and cultural business studies. It aims to build a comprehensive training system that covers the entire process, from planning and creativity to organization and implementation, in the field of art and design. The program focuses on cultivating creative planning and design management talents who understand art, are skilled in design, capable of business management, and excel in management within the cultural and creative industries. The program aims to cultivate high-level art and design professionals who possess a solid foundation in art and design theories, while also being knowledgeable in management, economics, marketing, communication, and other related disciplines. These professionals will be capable of working in various sectors of the cultural and creative industries, including cultural brand marketing and communication, design, art, media, gaming, software, animation, e-commerce, exhibitions, cultural tourism, planning, advertising, performance arts, entertainment, architecture, and more. They will also be qualified to work in government cultural management departments, cultural institutions, and related fields. These graduates will be equipped to engage in design consulting, planning, management, brokerage, marketing, trade, and communication, meeting the diverse needs of the nation's socio-economic and cultural development.